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etv says “Goodbye” to Ashes to Ashes

By Relebogile Sethole

On Monday, e.tv announced that popular telenovela Ashes to Ashes has not been renewed for a third season and will come to an end on Friday 2 September at 20:00.

This comes after two successful seasons of high drama of the series. The show’s fans saw it as a ‘rival’ to SABC1’s Generations.

Ashes to Ashes is set against the backdrop of Namane Funerals, a family-owned business in Tembisa.

e.tv’s Managing Director Marlon David said in the statement: “We are pleased with the success of Ashes to Ashes and humbled by the loyal following that that the telenovela enjoyed over its two-season run. Part of our strategy is to ensure that we keep the 8PM slot fresh, with gripping, authentic local content that resonates across South Africa. As a result, we will be saying goodbye to Ashes to Ashes introducing a new telenovela, which will debut on Monday 5 September at 8PM.”

The show has featured some of the biggest actors in South Africa namely,Nambitha Mpumlwana, Patrick Shai, Zenande Mfenyana, Tina Jaxa, Nyaniso Ndzedze and Menzi Ngubane.

 

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